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  • Writer's pictureHolly Catherall

How To: Maximise Social Media Marketing When Selling a Property

In an age where social media is king when it comes to content creation, consumption, and marketing strategies, it has become an indispensable way for businesses in property sales to increase their reach and engagement on their property listings. Harnessing social media, particularly Instagram & Facebook, can add another string to your bow and get as many eyes on the property as possible. In this blog post, we will discuss some tips to maximize your social media marketing when selling a property. It will include quick-fire ideas on what kind of content you can use to reel in (excuse the pun!) those potential buyers and make that all-important sale.

london building photo take at dusk with pink sky

1. Create a Social Media Strategy

Before you start promoting your properties on social media, it's essential to have a social media marketing plan in place. Your social media strategy should outline your objectives, target audience, and the type of content you will be sharing. Your social media plan should also include a content calendar, which details the type of content you will be sharing on specific dates and times.

dog sleeping in under the stairs cubbyhole

2. Tell a story

Stories sell. We know this. Got a story from behind the scenes? Or about a particularly difficult sale? Why do you do what you do? Anything that could rouse emotion in the viewer or provide a learning opportunity? Put it out there! You could write a blog with these stories or simply tell them to your Instagram audience via stories or a grid post. Consider creating content that is informative and helpful to your audience. For example, you can share tips on how to prepare a property for sale or provide information about the local real estate market.

3. Take High-Quality Photos

When it comes to selling a property, visuals are everything. Using high-quality photos of the properties is essential for capturing the attention of potential buyers. Your photos should highlight the best features of your property and give potential buyers an idea of what it would be like to live there. Although short-form video has taken social media by storm in the last few years, photos are still important. Consider hiring a professional photographer to take photos of your property for the best results (and read about the unmatched benefits of hiring a professional here!)

4. Mix up your content

There are a bunch of ways to keep your content varied on a single social platform:

  • Carousel posts of *high-quality* (that bit is important) photos of a property. Carousel posts are a great way to give viewers a quick, organised view of a property. You don't need to use all 10 photos, just choose the best ones to create a hook or intrigue so your audience will head to the listing to find out more.

  • Guided tour/video tour reel of the property, where you can either walk the viewers through the property, showcasing the features and size, or simply do a video tour of the whole space.

  • Animated photo reel is a great way to mix up static photos to make them a little more dynamic and engaging.

  • Area tours of areas you cover. This can be in written or video form. Whether it's a town, city, or even just a street, showing viewers what's on offer in the surrounding area could be just the ticket to bag a sale.

  • Daily/Weekly Property Highlight on Stories is a great way to refresh your audience's memory on what you have to offer. It may help boost a struggling listing and highlight any particularly high-end listings!

  • Share "How-Tos" that your audience will find useful. These can be written into captions, in video form, or simply prompts on stories. How to prepare your home for a photo shoot, how to prepare your home for viewings, how to choose the right estate agent for you etc.

  • Showing what you've sold can be an effective way to build up your reputation and garner trust. Share grid posts of properties that have now sold to your stories. You could give details on how quick the sale was and if it went for over the asking price. This will show your audience your expertise and any newcomers will be more likely to sign up with you!

hands typing on a laptop

5. Use hashtags

Hashtags are a powerful tool for increasing the visibility of your social media posts. They allow users to find content related to a specific topic or theme. When using hashtags, make sure to use relevant and popular ones that are likely to be searched by potential buyers.

For example, if you are promoting a property in Liverpool, you can use hashtags such as #LiverpoolProperty or #LiverpoolEstateAgent.

6. Engage with your audience

Engagement is key to building relationships with potential buyers and establishing your brand on social media. Make sure to respond promptly to comments and messages, and encourage your followers to share their thoughts and opinions. You can also use social media to solicit feedback from your audience. For example, you can ask your followers which features they find most appealing in a property or which neighbourhoods they prefer. You can use polls and question boxes in stories to find out what your audience likes to see, or their opinion on a property/area/service etc.

apartment filled with yellow paint and plants

7. Use paid advertising

Finally, consider using paid advertising to maximise the reach of your social media marketing efforts. Platforms such as Facebook and Instagram offer targeted advertising options that allow you to reach specific audiences based on demographics, interests, and behaviours. Paid advertising can be a highly effective way to promote your properties to potential buyers who may not have seen them otherwise.

There you have it! By selecting the right platforms, creating engaging content, using hashtags, engaging with your audience, and using paid advertising, you can create a strong presence on social media and attract more buyers to your properties. Happy strategising!



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